About
Tailfeather Marketing
What I learned driving transformation for everyone, from startups to a corporate titan:
Spoiler alert:
Change (read: growth) is hard, but there's a better way to drive it.
After 20 years in startups — surrounded by people like me who get a thrill from riding the wave of change and racing towards impact — I helped lead transformation at GE. That’s where I learned something important: startup culture is the exception. For most people, change is hard.
I knew there had to be a better way to drive meaningful transformation.
So I dove head-first into Design Thinking — a human-centered approach to solving complex problems. I trained at IDEO and went on to master it through coaching and developing my own methodology, applying this lens to marketing.
Growth Pattern Marketing™ was born.
This structured approach uncovers the patterns inside your organization and turns them into a marketing strategy designed for growth.
Through this work, I gain a deep understanding of your brand, your customer, and the change you create in their lives — and translate that into marketing that works.
If this feels like something you want to learn more about, I would love to connect and chat. I'm genuinely excited to learn more about you, your business, and where you want to go!
Lacy Williams
Growth Strategist & CEO
Meaningful transformation comes from a human-centered approach.
At the center of the work I do is your team and their diverse perspectives — because that’s where the full color of your pattern emerges.
When they help shape the strategy, they stand behind it.
"I gain a deep understanding of you, your customer, and the change you create in their lives — and translate that into a strategy and marketing that works."
I can't wait to meet you and learn about your vision for your business.
Request a Strategy Consultation
What you've built is already working. There's something there that can be repeated and scaled.
Let's connect to see if finding your growth pattern might be the right next step.