Why a brand story rooted in emotion is so important...
...and where data-driven marketing fits.
There is a lot of focus on data-driven marketing. And for good reason! Data in so many facets – research, forecasting, reporting and analysis, performance – is critical to great marketing. Tailfeather is a data-driven marketing agency.
Even so, when it comes to brand awareness and market share, data and information are table stakes. Everyone has them. And having better data alone won’t get you where you want to go.