Human-Centered Marketing Blog

Build a story that connects

An understanding of your target audience is necessary to build a brand story and marketing that connects. Read this blog to find out how!

3 min read

Here are the remaining steps for making your customer the star of your brand story and making that emotional connection.

7 min read

What makes a good brand story? Making your customer the star! Read this blog for some simple steps on how to do just that.

10 min read

(And market with depth when you're not an expert!) So now you have subject matter experts who know the ins and outs of a brilliant...

5 min read

Hey Everyone! Being able to apply DesignThinking to my marketing career, and even to life in general, has been such a breath of fresh...

1 min read

For years I marketed for startups with awesome technologies and wicked smart people. You know, the MIT-types who could go Death...

4 min read

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