Human-Centered Marketing Blog

3 min read

Build a story that connects

An understanding of your target audience is necessary to build a brand story and marketing that connects. Read this blog to find out how!

7 min read

Here are the remaining steps for making your customer the star of your brand story and making that emotional connection.

10 min read

What makes a good brand story? Making your customer the star! Read this blog for some simple steps on how to do just that.

5 min read

(And market with depth when you're not an expert!) So now you have subject matter experts who know the ins and outs of a brilliant...

1 min read

Hey Everyone! Being able to apply DesignThinking to my marketing career, and even to life in general, has been such a breath of fresh...

4 min read

For years I marketed for startups with awesome technologies and wicked smart people. You know, the MIT-types who could go Death...

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