Build a story that connects
An understanding of your target audience is necessary to build a brand story and marketing that connects. Read this blog to find out how!
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Human-Centered Marketing Blog
Lacedoggydogg W
- Feb 8
- 7 min
How to Make Your Customer the Star of Your Brand Story, Part 2
Here are the remaining steps for making your customer the star of your brand story and making that emotional connection.
Lacedoggydogg W
- Jan 20
- 10 min
How to Make Your Customer the Star of Your Brand Story, Part 1
What makes a good brand story? Making your customer the star! Read this blog for some simple steps on how to do just that.
Lacedoggydogg W
- Oct 7, 2022
- 5 min
Co-Create, Part I: Form a Supergroup
(And market with depth when you're not an expert!) So now you have subject matter experts who know the ins and outs of a brilliant...
Lacedoggydogg W
- Oct 7, 2022
- 1 min
Welcome to this blog about human-centered marketing!
Hey Everyone! Being able to apply DesignThinking to my marketing career, and even to life in general, has been such a breath of fresh...
Lacedoggydogg W
- Oct 7, 2022
- 4 min
The Marketer and the Subject Matter Expert: Who’s more important?
For years I marketed for startups with awesome technologies and wicked smart people. You know, the MIT-types who could go Death...
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