Marketing from the inside out
Believe it or not, each person in your organization that touches any of your offerings has a perspective filled with golden nuggets. It's these varied perspectives that when brought together can take your message from vanilla to mint chocolate chip.
Through co-creation sessions, I get all of the data and ideas from brain to whiteboard, synthesize it, and meld it together. The result is your story–a story rooted in deep knowledge about your customers, what you offer them, and how that improves their life in some way.
This is human-centered marketing.
Human-centered marketing is meaningful to...
Take time to understand your customers, what is important to them, and what they are trying to achieve. Find out what stands in the way and how you can help. They will choose you!
This drives revenue goals!
Gather the varied perspectives from the people across your organization as it relates to the problems you are helping customers solve, and your employees will feel valued.
This helps you retain and attract great talent!
There are a lot of people–each with different perspectives–who can help you get your organization from where you are today to where you want to be. Bring them together!
This speeds transformation!