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Marketing from the inside out
Why a brand story rooted in emotion is so important...
...and where data-driven marketing fits
There is a lot of focus on data-driven marketing. And for good reason! Data in so many facets – research, forecasting, reporting and analysis, performance – is critical to great marketing. Tailfeather is in fact a data-driven marketing agency.
Even so, when it comes to brand awareness and market share, data and information are table stakes. Everyone has them. And having better data alone won’t get you where you want to go.
Find out why being able to tap into emotion when defining and sharing your brand is so important.
Each person in your organization that touches any of your clients' offerings has a perspective filled with golden nuggets. It's these varied perspectives that when brought together can take your message from vanilla to mint chocolate chip.
Through co-creation sessions, we'll get all of the data and ideas from brain to whiteboard, synthesize it, and weave it together. The result is your client's story – a story rooted in deep knowledge about their customers, what they offer them, and how that improves their life in some way.
This is human-centered marketing.
Human-centered marketing is meaningful to...
Clients'
Customers
Take time to understand your clients' customers, what is important to them, and what they are trying to achieve. Find out what stands in the way and how your client helps. They will engage.
This drives revenue goals!
Employees
Gather the varied perspectives from the people across yours and your client's organization as it relates to the problems they are helping customers solve, and everyone who participates will feel valued.
This retains and attracts great talent!
Your
Organization
When you bring people together to gether their unique perspectives, this helps you get from where you are to where you want to be.
This speeds transformation!
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